Hey there,

I am not an “every AI tool is magic” person. You probably already know I'm pretty over most AI hype. Most tools over-promise, slap on a shiny UI, and then cough up mediocre output that you have to babysit.

So when I tell you a tool surprised me, take that as the rare cosmic event it is.

Meet Pomelli.

It scans your website or sales page and builds a content campaign for you, including:

• Content ideas based on your actual messaging
• Solid hooks and captions
• Visuals pulled from your actual content
• Editable image prompts and CTAs
• Version history
• Rerun options if something is off

Yep. A whole content pipeline built from your existing brand assets in minutes.

It wasn't perfect, and I needed to upload some of my images because my Lab offer is pretty image-specific. But the copy? Impressive. The workflow? Even better.

One holy-smokes moment: I uploaded headshots, text landed right on my face, and I couldn’t find a way to lower the text, just a “Fix layout” button. I clicked it and it just ... fixed it.

That's how AI editing should work.

Here are a few of the images I got from Pomelli:

Amazing right? So, it's worth trying if your site or sales page is dialed in.

Here’s the link again to try it: https://labs.google.com/pomelli/about/

Run your home page or your most important sales page through it. See what comes out. Then tweak, refine, and treat it like a solid starting point.

Tools like this are a preview of where AI content workflows are going. Strategy first. Assets in place. AI fills the gaps, not your vision.

And for an amazing ChatGPT/Claude prompt, make sure to check out the prompt I have for you below.

P.S. Thank you to everyone who filled out my survey last week! Each one of you is now entered to win one of two coaching spots with me.

And for my Lab students on this newsletter list, make sure you filled out the right one! The second one below is Lab specific, and gives you guys a chance to share the amazing stuff you're creating and the results you're getting.

👉 Take the short survey for everyone here

👉 Lab students, take your survey here

I'll announce the winners next week.

YouTube Interview: How to Actually Have Successful Sales Calls

Selling shouldn’t feel like an uphill battle. In this interview, I talk with Justine Beauregard, the sales coach who proves you do not need scripts, sleaze, or pretending you're someone else.

We dig into authentic sales, the BUILD framework, reading buyers fast, handling price objections without flinching, and how to stop being the “nice expert” and start being the “obvious hire.” If sales feels awkward, watch this. You’ll breathe easier.

A cozy Midjourney Prompt:

IMAGE PROMPT: "the word "WINTER" made from slightly fuzzy knitted letters in pink, gold, ivory, on a background, real photo, 8k, highly detailed, tiny knitted white snowflakes are scattered on the black knitted scarf background, foreground has blurry snow falling, a few sparkly lights are blurry in the background"

ANIMATION PROMPT: snow falls softly, camera is completely still

Want to create images and videos that demand engagement? Join us in the AI Content Creator Lab! ​ If you haven't taken it yet, please take three minutes to give me your thoughts! You can take the short survey here. ​ Your insights will directly shape what I create next and you’ll be entered to win a free 60-minute strategy session.

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